AMANDA POWELL

senior digital strategist | Authentic

July 2020 - Present

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states digital program manager | Mike Bloomberg 2020

February 2020 - March 2020 | New York, NY

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• Worked with state digital directors, regional digital desks, and national constituencies to support ongoing platforms and build digital programs covering all states
• Supported regional event activities and events by drafting and sending emails and managing posting and paid promotion

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digital writer | Yang2020

August 2019 - February 2020 | New York, NY

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• Drafted and produced 800+ emails and 2,000 individual deployments responsible for a majority of campaign fundraising
• Managed and produced finance team and state field email requests
• Worked closely with design and video team brainstorming creative projects

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digital media strategist | Metropolitan Public Strategies

May 2019 - July 2019 | New York, NY

• Drafted and implemented content for social media campaigns; evaluated analytics for client metrics reports
• Designed social media and web banner graphics bringing awareness to activists and elected on social issues
• Analyzed, constructed and implemented digital media strategies

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website manager | Jennifer Miller Jewelry

November 2017 - May 2019 | New York, NY

• Develop marketing campaign strategy with a 1.77% lift in conversion rates and revenue by 48%year over year 
• Plan and direct social media initiatives with increased engagement and revenue 
• Establish guidelines & train on processes for web content and order management 
• Support display, Facebook and website banner design 
• Evaluate data from web, social media and email, providing insights into future digital projects

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digital account specialist | AJ Madison

​June 2017 - August 2017 | Brooklyn, NY

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• developed national trade program which resulted in 55 new trade program members, $200K trade program sales and 400+ leads

• led company social media outreach & online reviews response

• wrote blog posts, social media posts, revised press releases and proofed copy for website, emails and print aligning with brand, voice and messaging

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marketing manager & GM | Brooklyn Heights Wine Bar & Kitchen

​July 2015 - June 2017 | Brooklyn, NY

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• created and implemented new branding, logo, print, new website and social media presence

• created visibility with local customer base & wider food & beverage audience e.g. Instagram engagement from zero to 121 average post engagement with target customers & top industry influencers

• managed front-of-house staff workflow, inventory and client experience

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junior account executive | Luckie & Company

​April 2014 - November 2014 | Birmingham, Ala.

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• concepted and managed digital asset library to organize and provide efficient use of client's collateral and more than 500 images, logos and graphics

• coordinated with Discovery Channel and Animal Planet to develop and execute social media campaign for audience of more than four million

• developed & presented strategy for ad campaigns, branding and print; researched 1500 competitor ads and industry trends

 

CLIENTS: Regions Bank, Little Debbie, Drake's

INDUSTRIES: banking, finance, consumer, food

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public relations specialist | Proventix Systems, Inc.

​March 2012 - February 2013 | Birmingham, Ala.

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• developed and executed communications for PPHI partnership with Alabama Power and 27 hospitals that led to decrease in healthcare-associated infections and improved patient and healthcare worker outcomes

• wrote and disseminated 10 national press releases, website content, social media, emails, sales proposals, media advisories, white papers, presentations and product manuals that improved client and public understanding of hand hygiene in healthcare

• planned special press event with hospital client that garnered local and national media attention for company and hospital

 

INDUSTRIES: healthcare, technology

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brand strategist | SM Agency

January 2011 - March 2012 | Tuscaloosa, Ala.

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• developed, pitched and executed integrated web, social and print plans

• crafted copy for clients' websites, social media, videos and print materials

• continued client relationship through freelance email campaign resulting in client-reported 2,680 percent ROI

 

INDUSTRIES: jewelry, nonprofit, restaurant hospitality, industrial, real estate